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DuoScore is an independent score that evaluates how well a product can be understood, interpreted, and cited by AI systems such as ChatGPT, Gemini, and other AI-powered search and recommendation engines.

DuoScore focuses on how AI systems understand product information—not on sales, rankings, or advertising performance. This page explains exactly what DuoScore measures, what it does not, and why these boundaries matter when evaluating AI readiness.

AI systems are no longer passive tools. They actively participate in product discovery, comparison, summarization, and recommendation.