DuoScore is an independent score that evaluates how well a product can be understood, interpreted, and cited by AI systems such as ChatGPT, Gemini, and other AI-powered search and recommendation engines.
Unlike traditional metrics that focus on sales performance or advertising efficiency, DuoScore focuses on AI readability and recommendation readiness.
In simple terms:
- SEO measures how search engines rank pages.
- Ads measure how efficiently traffic is acquired.
- Reviews measure customer satisfaction.
- DuoScore measures how AI understands and represents a product.
DuoScore does not rank products, recommend products, or represent any marketplace authority.
It is a reference signal designed to make AI-facing product quality visible and measurable.
You can think of DuoScore as:
A product quality signal for the AI-driven discovery era.